“40mm case and bracelet in platinum, ice-blue baguette dial and diamond bezel, entirely factory-set. Surely the pinnacle of the Day-Date.” Nick Baranga, Founder

First presented in 1956, the Day-Date is Rolex’s flagship watch, instantly recognisable worldwide. The first watch to ever display the day in full, it has been worn by several U.S. presidents, Fidel Castro, Tony Soprano and even the Dalai Lama. The ultimate example of the legendary line, the 228396TBR is crafted entirely fro 950 platinum, striking for its silvery white hue and vibrancy and, in Rolex’s words, the “noblest of all metals.” Its ice-blue dial is the signature of a Rolex platinum watch and found only on the Day-Date and Daytona. It features 10 baguette cut diamonds, complemented by a baguette diamond bezel (signified by the “TBR” in the reference number), described as a “sparkling symphony” by Rolex themselves. Visually stunning from all angles, the dial and bezel are factory-set with only the highest-quality diamonds, meticulously carved, shaped and aligned by master gem-setters in an incredibly time-consuming process. The iconic President bracelet “represents the ultimate in refinement and comfort,” to quote Rolex once more, whilst the upgraded cal.3255 movement is highly resistant to magnetism, with a 70-hour power reserve and optimised Chronergy escapement. An undeniable masterpiece.

Condition Report:

Brand new, the watch is fully stickered and comes complete with its presentation box, booklets, swing tag, guarantee card and leather card holder, and remains under Rolex’s international warranty until 2026.

• Year: 2021

• Reference Number: 228396TBR

• Material: Platinum

• Size: 40mm

• Movement: Automatic Calibre 3255

• Waterproof: 100m

• Box Information: Original Box

• Extras: Original Certificate

• Strap: Platinum Bracelet